For years, direct mail was a terrific way to reach out to hundreds or thousands of people in your target market in a personal way. However, as it became more and more expensive and saturated over time, it became less and less effective.
People rapidly formed a ‘A’ pile and a ‘B’ pile system when their mailboxes grew congested. Anything that appeared to be ‘real’ mail was sorted into the A pile and opened. Anything that smelled like junk mail was placed into the B pile.
A lot of direct mail advertising ended up in the B pile since the ROI wasn’t good enough.
Val-Pack coupons and similar advertising strategies are one sort of direct mail that has lasted. If you’re unfamiliar with these schemes, they entail sending homeowners an envelope containing coupons in the mail. Shared mailing expenses help advertisers. Although it appears to be a nice idea, there are several issues with this form of advertising, as we will discover shortly.
912 Co-Op Postcards are the solution.
So far, we’ve discussed a few different issues related to advertising…
- Advertising must be reasonably priced in order to generate a significant profit.
- Advertising must be placed in a location where people will really read it.
- The advertising should capture people’s attention and disrupt individuals who may not have been looking for what you’re giving before seeing your ad.
Our new 912 Co-Op Postcards are the answer to your advertising concerns. They’re cheap (as you’ll see shortly), they hold people’s attention long enough for your message to go across, and they’re actually read.
Because they are new, original, and exciting, they rise to the top of the homeowners’ mail pile, passing the B pile and even the A pile.
Let’s take a closer look at how our 912 Co-Op Postcards operate…
They’re 9 inches tall by 12 inches wide, and they’re printed on high-quality stock paper. That’s about the same size as a regular sheet of writing paper. They’re glossy and full color, so they’ll catch people’s eyes when they arrive in their mailboxes.
Because homeowners aren’t accustomed to seeing these types of advertisements, they attract a lot of attention. Because they are so unique and appealing, these post cards are likely to be the first thing your potential consumer looks at when sorting the mail.
You’d think that a postcard like this would be quite costly, but you’d be mistaken. The co-operative aspect of the cards is the magic…
What Are 912 Co-Op Postcards and How Do They Work?
Even though these postcards are an excellent attention getter, most firms would find them too expensive to use on their own. Co-operative advertising is a term you’ve probably heard before. It’s when non-competing local firms pool their advertising expenses rather than paying the whole cost.
It’s something that both small and large businesses do on a regular basis. Large corporations, such as McDonald’s, may share an advertisement with Coca-Cola. You’ve probably seen and possibly even heard about Val-Pak coupons on a smaller, more local stage. Val-Pak (and related companies) mail homeowners envelopes loaded with local coupons, in case you haven’t seen them.
Val-Packs are a terrific idea, but they’ve gone out of style – fewer and fewer people notice them, and there’s so much things in them that it’s difficult to stand out. Most of these types of programs appear to accept anyone and everything, which jeopardizes the program’s legitimacy.
The 912 Co-Op Postcards are unique. Instead of a junk mail envelope, we’ll send out a single, well-designed postcard with carefully selected, non-competing advertisements. Because the cards are so unique, they are looked at right away, and your offer is read right away.
In fact, because our postcards are so unique and high-quality, many homeowners will put them on their refrigerator, where your message will be visible for weeks at a time.
And, thanks to the cooperative nature of these postcards, you’ll be pleasantly surprised at how little money it takes to get started…
So, how much does a set of 912 Co-Op Postcards set you back?
You should be able to see how powerful our 912 Co-Op postcards are by now, but you’re probably wondering how much they cost. After all, great advertising isn’t so wonderful if it’s prohibitively expensive.
Let me first explain what we do when you become a customer….
- All of the design work is handled by us. Of course, we’ll probably ask for some of the materials you already have, such as images or logos, but we’ll handle the rest. This allows you to maintain an appealing appearance while working with several marketers, each of whom may have distinct preferences. Your advertisement will be distinct, but it will have a similar style and feel to the others, resulting in a unified look.
- We’ll assist you in creating a compelling offer. Your ad will only be as effective as the offer it contains. A good offer may make or break your campaign, while a bad one can completely derail it. To ensure that nothing is left to chance, our marketing professionals will collaborate with you to create the ideal offer for your company. This could be as simple as a coupon or as sophisticated as a contest. Together, we’ll figure it out.
- We’ll assist you in setting up tracking methods. Advertising is only worthwhile if it generates a profit for you. And how can you be sure what your return on investment is if you’re not tracking where your sales come from? What type of tracking to utilize is primarily determined by the nature of your business. We’re tracking specialists, and we’ll work with you to set up the necessary systems so you can see exactly how much money you’re making from this advertising. We’ve got you covered on everything from promo codes to unique tracking numbers.
- We are in charge of obtaining the list. It’s just as crucial who you send your advertising to as it is what you send them. We make certain that our postcards are sent to the appropriate people in the right neighborhoods – people who suit your target demographics. Would you want an advertisement for high-end jewelry going to a failing area if you were a jeweler? We make sure that your ad reaches the proper audience.
- Printing and mailing are handled by us. You don’t have to do anything with this advertising. We print the cards on our high-quality printers and deliver them as soon as possible so you don’t have to wait for sales to come in from your advertising.
As you can see, our 912 Co-Op Postcards take a lot of work, effort, and support. Everything is taken care of in a timely and professional manner for you. Nothing is left to chance since we are just as engaged in your success as you are – we want you to be a long-term advertiser.
Our postcards are mailed to 10,000 homeowners in your region. The cost per family starts at $ 0.045 cents. The document has been printed and sent. Finally, there’s a low-cost but effective approach to promote your goods or services.
Are our 912 Co-Op Postcards, nevertheless, the correct fit for you…
For Whom Are 912 Co-Op Postcards Intended?
To begin, we serve Los Angeles, Simi Valley, Santa Clarita Valley, and the San Fernando Valley. If your company focuses on one or more of these areas, our advertising could be ideal for you.
You might be asking what kinds of businesses benefit the most from these postcards. We’ve had the most success with companies who offer non-emergency goods or services. You might get lucky with timing if you offer emergency services like plumbing, but you won’t receive the same significant return on your investment as non-emergency firms.
The following are some examples of firms that do well with this type of advertising:
- Restaurants
- Pizza delivery services
- Shopkeepers (such as jewelers, health food stores, clothing stores etc.)
- Salons and spas
- Massage, chiropractic, dentists, and other such services are available.
- Painting, landscaping, and pool maintenance are examples of home services.
- Real estate firms, mortgage brokers, and insurance agencies, to name a few.
There are many more, and these are only a few examples. If you’re not sure if our 912 Co-Op Postcards are appropriate for you, give us a call for a free, no-obligation consultation, and we’ll tell you straight up whether or not they’ll work for you.
